Melissa Rodriguez is the senior research manager at IHRSA and an active certified personal training and strength coach. Having overseen IHRSA research over the past decade, Rodriguez spearheads key initiatives, such as IHRSA's Health Club Consumer Report, Profiles of Success, international industry report and commissioned market research studies. She has served as a fitness coach for independent studio, non-profit and multi-chain club organizations. She holds a certified personal training certification through the National Academy of Sports Medicine and a certified strength and conditioning specialist designation from the National Strength and Conditioning Association. She received a B.A. in English and a B.A. in biology from Atlantic Union College in Lancaster, Massachusetts, and an MBA in financial management from La Sierra University in Riverside, California.