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Mark Williamson

Mark Williamson is co-founder and owner of ClubIntel. ClubIntel is a marketing research and operations consulting firm that is focused on helping operators within the club industry grow their business with consumer sentiments and insights as the foundation for strategic decisions. The company consults directly with many of the fitness industry’s leading brands and associations. Prior to founding ClubIntel, Williamson had more than 20 years of client-side experience leading consumer insights strategies and teams for industry-leading brands, including 17 years within the club and hospitality industry at ClubCorp USA. Most recently, he led consumer insights teams for international restaurant brands such as Applebee’s, Chili’s, Maggiano’s, On The Border, Romano’s Macaroni Grill, and Corner Bakery. Outside of the hospitality industry, he led the consumer insights team at Match.com. Williamson received his BS in business management at LeTourneau University and has numerous certifications in the field of marketing research.

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