Loading…
avatar for Laurie McCartney

Laurie McCartney

Ascend Learning’s Global Fitness and Wellness
President
Laurie McCartney is the president of Ascend Learning’s Global Fitness and Wellness group and oversees the National Academy of Sports Medicine (NASM), the Athletics and Fitness Association of America (AFAA), Premier Global NASM and ClubConnect, which provide industry-leading education solutions in fitness, nutrition and wellness. Under McCartney’s leadership, these brands have expanded their mission to prepare today’s fitness professionals for successful careers as personal trainers, group fitness instructors, nutrition coaches and a wide variety of other specializations. Through its certification programs and continuing education services, Ascend’s Global Fitness & Wellness family of brands has educated more than 1.3 million fitness professionals, and its graduates are transforming lives in more than 80 countries around the world.

McCartney is a mother of two, an experienced entrepreneur and a seasoned businesswoman. She graduated from the University of North Carolina at Chapel Hill and earned her MBA from The Harvard Business School. She has led strategic marketing and operational efforts for major brands, including the Walt Disney Company, Teleflora, POM Wonderful, Stila Cosmetics, YogaWorks, and Forever 21.

McCartney was inspired by her father, a lifelong athlete, to appreciate the transformational power of fitness. She played field hockey in college and is a certified yoga instructor. She stays active as an avid golfer, snow skier and tennis player.
  • Timezone
  • Filter By Date Club Industry Future of Fitness March 2021 Mar 9 -10, 2021
  • Filter By Type
  • Business Strategy
  • Industry Challenges
  • Networking
  • One-on-One Interview
  • Operations/Staffing
  • Retention/Engagement
  • Technology
  • Trends