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avatar for Bill McBride

Bill McBride

President & CEO-Active Wellness
President & CEO, BMC3
Bill is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant, and corporate fitness sites. He co-founded Active Wellness, LLC and owns a health club consultancy -BMC3. Bill has served as Chairman of the InternationalHealth, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA), and served on the Industry Advisory Board for the American Council of Exercise (ACE). He is actively engaged as an author on industry education, serves on several fitness-related technology company Advisory Boards, serves on the Medical Wellness Association (MWA) as a Faculty Member and The Medical Fitness Network (MFN) Advisory Boards. Bill also served as a contributing editor for ACSM’s Health/Fitness Facility Standards & Guidelines, 5th Edition. Bill consults & speaks regularly on industry topics throughout the world.

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  • Filter By Date Club Industry Future of Fitness March 2021 Mar 9 -10, 2021
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