Andy is an executive at Lift Brands Inc. with more than 15 years of experience in the fitness industry. Coming from New Zealand, he started his career as a personal trainer but quickly grew to love the business side of the industry and pivoted his attention to learn how to sell memberships. Peat was a member of the master franchise group that began Snap Fitness in Australia and New Zealand in 2009. During this journey, he held numerous roles including club manager, franchise sales manager and COO over a nine-year period taking the brand from one club to over 280 before the business was acquired in 2018. He then took on the role of COO for Lift Brands Asia Pacific and helped the company expand its reach into Asia along with growing the 9Round brand within Australia and New Zealand. In late 2020, Peat moved into a newly created role of chief product officer for Lift Brands Inc, the global head office for Snap Fitness, which oversees the operations for more than 20 countries and 1,100 clubs. Focusing on the technology, product and member experience, Peat is helping to bring Snap Fitness into the modern world and grow its footprint into more countries. Peat has owned multiple gyms, a fitness tech company that helped gyms move into the digital world and has held investments in personal training educational businesses.