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Kevin Steele

Kevin D. Steele, Ph.D
Dr. Kevin Steele works with health club owners and operators globally, enhancing profitability and optimizing operational model using his years of experience in the industry. He began his career with a private personal training business while a faculty member in physical education, sports medicine, and coaching at Pepperdine University. During this period, he also worked with a local physician specializing in preventive executive healthcare programs for corporations. He was recruited by Health & Tennis Corporation of America to be director of education, research, and member services where he managed the fitness department and launched the first national platform for personal training. He then joined the senior management team of 24 Hour Fitness initially as the vice president of health services/corporate sales where he managed the fitness department and the corporate wellness department, integrated healthcare into the clubs and developed 24 Hour Fitness University. Later, he became vice president of sports marketing. Steele also served as the vice president of education and programs for Mad Dogg Athletics where he was responsible for all educational initiatives for Mad Dogg's six brands and managed a team of international master Instructors for each brand. Prior to Mad Dogg Athletics, Steele was vice president of research and business development for Life Time Fitness. Most recently, Steele was president of PTA Global and PTontheNet, which provide on-line education for the health and fitness industry worldwide. He has created fitness education platforms, personal training programs, established relationships with numerous health care providers, established corporate sales programs, created corporate universities, participated in government relations/public policy initiatives for the fitness industry, coordinated numerous sponsorships with professional sports teams, and the U.S. Olympic Committee just to name a few.
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  • Filter By Date Club Industry Future of Fitness March 2021 Mar 9 -10, 2021
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