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Al Noshirvani

Motionsoft Inc.
Al Noshirvani is the co-founder of Motionsoft Inc., which was recently acquired by Daxko, a leading provider of software and financial services for the health, fitness and wellness industry. With 25 years of experience in software sales and business development , four of them as the general manager of KI Software, Noshirvani, with his brother, acquired the assets of the company in October 2004 and founded Motionsoft. Prior to successfully exiting Motionsoft in its sale to Daxko in August 2020, Noshirvani completed five other acquisitions, raised more than $40 million in venture debt and equity capital and grew Motionsoft to more than 100 employees. Motionsoft' s focus on helping fitness clubs to “Get Them, Keep Them and Know Them” has resulted in some of the best brands in fitness choosing MoSo-MRM as their management system. In 2010, Noshirvani was named by the Washington Business Journal as a member of the 40 under 40, which recognizes the Greater Washington region’s brightest young business leaders based on demonstrated business success. In 2014, under Noshirvani’s leadership, Motionsoft was recognized as the IHRSA Associate Member of the Year. With the vision of becoming the leading software platform to consumer service businesses, Noshirvani has used his leadership and sales and marketing experience to build one of the most respected brands in the market. Previously, Noshirvani was a founder and executive vice president of sales for a medical software imaging company which he successfully exited from. He is an avid tennis player and lives in Maryland.
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