Club Industry Future of Fitness March 2021: Full Schedule

10:55am EST

Reactivate Frozen Members Scared by COVID-19

A number of members are still afraid to come back into gyms due to COVID-19 concerns. Health club operators need to show that they are operating safely and that research shows gyms are safer than many of the other places they may already be frequenting. Find out how to put their fears at ease and how to re-engage them not just online but actually inside your facility.

Moderator

Jenny Hymer

VP of Customer Experience, MXM

Jenny Hymer is VP of Customer Success with MXM, Medallia’s partner to the fitness industry. MXM specializes solely on operationalizing member experience management through world-class technology, methodology and club operations experience. Jenny brings years of experience in club... Read More →

Speakers

Carol Nalevanko

President, DMB Sports Clubs

Carol Nalevanko serves as president of DMB Sports Clubs, a privately owned company located in Scottsdale, Arizona. A multi-club operation specializing in upscale family health clubs, DMB Sports Clubs is rated by Club Industry as one of the top 100 clubs in the nation. Facilities owned... Read More →

Aaron Moore

Director of Operations, VIDA Fitness

Aaron Moore is the director of operations for VIDA Fitness, Aura spa, Bang Salon, Penthouse Pool, and SweatBox in Washington, DC and Arlington, VA. He has developed and expanded the upscale wellness provider from a start-up in 2006 to over $40 million in annual revenues.

Merikay Marzoni

Communications, Fitness Formula Club

Merikay Marzoni is the director of marketing and public relations at Fitness Formula Clubs. She leads the development and delivery of a fully-integrated marketing strategy for FFC and its 11+ Chicagoland locations. Merikay has over 20 years of experience in marketing across the home... Read More →

Tuesday March 9, 2021 10:55am - 11:35am EST

Retention/Engagement

1:00pm EST

Leading the Way: Delivering the Total Fitness Experience through Member Centricity and Hybridization

As members seek a more holistic and personalized experience, clubs will need to embrace a growth mindset and think about how to bring capabilities and technology together to create a total fitness experience. Join ABC Fitness Solutions and guest speakers Amanda Tikalsky from Wisconsin Athletic Club and Ryan Utsman from UFC GYM to hear how they've led the way in delivering member centricity and hybridization to create a premium brand experience.

Moderator

Kelly Card

Chief Engagement Officer, ABC Fitness Solutions

As the chief engagement officer, Kelly Card is responsible for technology and service partnerships that enrich the club and user experience through integration advancement and the evolution of fitness industry best practices. Card has more than 20 years of experience on the frontier... Read More →

Speakers

Amanda Tikalsky

Personal Trainer, Wisconsin Athletic Club

Amanda Tikalsky has 20 years of experience in the fitness industry. She is a personal trainer at the Wisconsin Athletic Club (WAC) at the Milwaukee location, which is one of eight WAC locations. She is a graduate of Carroll University with a degree in fitness management. She is an... Read More →

Ryan Utsman

VP of Business Development, UFC Gym

Ryan Utsman has worked in the fitness industry for 20 years, gaining experience in sales, marketing, fitness, and operations. As a seasoned vice president for UFC Gym, he is passionate about improving the lives of others and growing the organization into an international household... Read More →

Tuesday March 9, 2021 1:00pm - 1:20pm EST

Retention/Engagement

1:25pm EST

Retention 101 for Your Traditional, Hybrid or Digital Business

The aim of this session is to review the five key metrics you should be using to measure retention within your traditional, hybrid or digital fitness business. Discover the definitions and examples of what, when and how to measure customer/member behavior and where to intervene to have the biggest impact on your business.

Speakers

Paul Bedford

Retention Guru

Paul has been working in the fitness industry for more than two decades. Has presented more than 150 international presentations in 31 different countries. 17 times for IHRSA. Paul currently divides his time between conducting research in the area of retention, attrition and customer... Read More →

Tuesday March 9, 2021 1:25pm - 1:35pm EST

Retention/Engagement

10:30am EST

Creating Online Content Your Members Want While Generating Revenue You Want

These club operators will share how they are creating their own content for online and virtual workouts while also using content created by outside providers to serve their members and potential members best. They will share how to generate revenue from this.

Moderator

PJ Taei

Founder and President, Uscreen

PJ Taei is founder and president of Uscreen, a video streaming and monetization platform that helps fitness experts and businesses build their own Netflix-style streaming service. He founded the company in 2015, and today, Uscreen is home to more than 10,000 businesses globally, including... Read More →

Speakers

Garrett Marshall

President, Fitness Streaming, Xponential

Garrett Marshall is president of fitness streaming for Xponential. He has nearly 20 years of experience working on the growth side of the fitness industry. His experience has included developing strategy and innovation, executive leadership, business development, strategic partnerships... Read More →

Jessica Crandall Isle

Marketing Manager, Active Wellness

As Marketing Manager for Active Wellness, Jessica drives B2C communication strategy for multiple brands including Synergy Health Clubs, located in the SF Bay Area. Jessica’s 10+ years of fitness marketing, combined with her background in the community sector, gives her unique insight... Read More →

Jarrod Saracco

COO, World Gym

Jarrod Saracco is a 25-year veteran of the health and fitness industry. He has worked his way up from personal trainer to gym owner to an owner’s consultant and now is the chief operations officer of the iconic global fitness brand, World Gym. As president and owner of Health Club... Read More →

Wednesday March 10, 2021 10:30am - 10:50am EST

Retention/Engagement