Club Industry Future of Fitness March 2021: Full Schedule

8:00am EST

One-on-One with Brent Darden of IHRSA

During one of the most challenging times in the fitness industry, Brent Darden has stepped in to temporarily lead IHRSA. The former club operator shares his perspective on how COVID-19 has affected the industry internationally, how health clubs can reposition themselves as essential services and how the GYMS Act can help the U.S. fitness industry.

Speakers

Pamela Kufahl

Director of Content, Club Industry

Pamela Kufahl is content director for Club Industry, which she joined in 2002 as managing editor. In 2014, she led the brand’s move to go completely digital. She writes much of the brand’s news and blog content, oversees the brand’s reports, and plans the conference portion... Read More →

Brent Darden

interim president and CEO, IHRSA

Brent Darden is IHRSA’s interim president and CEO. He earned his master’s degree in exercise science from Baylor University. Darden went on to work in the corporate wellness arena, serving as the wellness director for Texas Instruments and Northern Telecom. He served as vice president... Read More →

Tuesday March 9, 2021 8:00am - 8:25am EST

One-on-One Interview

9:55am EST

One-on-One with Angel Banos, Gold's Gym SoCal, and Sean Turner, CEO Les Mills US

Join Sean Turner, CEO of Les Mills U.S., for an intimate interview with Angel Banos, CEO of the Gold’s Gym SoCal group, where you will hear the club owner’s perspective on his learnings from the last 12 months in one of the most restricted areas of the United States, how his team has kept members engaged and what he’s looking forward to for the industry.

Speakers

Angel Banos

CEO and President, Gold's Gym

In 1987 brothers Angel Banos and his brother, William, opened their first Gold’s Gym franchise in North Hollywood. Approaching this new venture in true entrepreneurial fashion, the Banos Brothers set out to take the Gold’s Gym brand to higher levels by providing superior customer... Read More →

Sean Turner

CEO, Les Mills U.S.

Sean Turner is the CEO of Les Mills US. Previously he was Chief Marketing Officer of the Holmes Place Group and co-founded EVO - Fitness Evolved. As one of the first in the industry to hold the title of Chief Digital Officer he successfully led digital transformation for the Holmes... Read More →

Tuesday March 9, 2021 9:55am - 10:15am EST

One-on-One Interview

11:40am EST

Fireside Chat on Diversity Efforts in the Fitness Industry with Bay Club Company

Matthew Stevens, CEO of Bay Club Company, and members of his team share details of their diversity and inclusion efforts, why those efforts are important to them and how you can implement some of what they are doing regardless of the size of your fitness business.

Moderator

Pamela Kufahl

Director of Content, Club Industry

Speakers

James D. White

Board Member, The Bay Club Company

James D. White, board member of Bay Club Company. James is the former president, chairman and CEO of Jamba and has served on many boards as chair and as an independent director.

Matthew Stevens

CEO, The Bay Club Company

Matthew Stevens has been CEO of The Bay Club Company since 2008. Prior to that, he served as CEO of Spectrum Clubs. He also worked for Club Sports International and New York Health & Racquet Club.

Erin Rucker Oto

Chief People Officer, Bay Club Company

Erin Rucker Oto is Chief People Officer at the Bay Club Company. She has been with the company for 10 years but has been in the fitness industry since 1992 working in various roles at other health club brands.

Amber Cook

Diversity and Inclusion Director, Bay Club Company

Amber Cook is the diversity and inclusion director at the company, where she has been for almost six years serving in the HR segment of the business. Prior to that, she was with Spectrum Athletic Clubs.

Lloyd Cook

Diversity and Inclusion Director, Bay Club Company

Llyod Cook began his career with The Bay Club as diversity and inclusion director in July 2020, sharing the role with his wife, Amber Cook. He has served his community for more than 20 years in youth development through sports, mentorship and leadership programs. He has a background... Read More →

Tuesday March 9, 2021 11:40am - 12:15pm EST

One-on-One Interview

9:55am EST

One-on-One with Jorge Perez, YMCA of Greater Cincinnati

Innovator and thought leader Jorge Perez will share how COVID-19 has affected YMCAs differently than commercial clubs, how they turned some members into donors and volunteers for the betterment of their community, and where he sees Ys going in the future--including virtual branches.

Moderator

Pamela Kufahl

Director of Content, Club Industry

Speakers

Jorge Perez

President & CEO, YMCA Of Greater Cincinnati

Jorge Perez is a nationally recognized nonprofit leader, CEO, manager and director of large complex organizations. He’s an accomplished strategic thinker, program innovator, fundraiser and evaluator as well as a proficient community collaborator, culturally competent and mission... Read More →

Wednesday March 10, 2021 9:55am - 10:15am EST

One-on-One Interview