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Tuesday, March 9
 

7:30am EST

Virtual Event Opens!
Navigate around our virtual environment to
  • Explore the virtual partner hall to understand how leading service providers are helping their clients through this challenging time 
  • Catch up with colleagues in our networking lounge
  • View the agenda  to make sure you don't miss your favorite sessions



Tuesday March 9, 2021 7:30am - 8:00am EST

8:00am EST

One-on-One with Brent Darden of IHRSA
During one of the most challenging times in the fitness industry, Brent Darden has stepped in to temporarily lead IHRSA. The former club operator shares his perspective on how COVID-19 has affected the industry internationally, how health clubs can reposition themselves as essential services and how the GYMS Act can help the U.S. fitness industry.

Speakers
avatar for Pamela Kufahl

Pamela Kufahl

Director of Content, Club Industry
Pamela Kufahl is content director for Club Industry, which she joined in 2002 as managing editor. In 2014, she led the brand’s move to go completely digital. She writes much of the brand’s news and blog content, oversees the brand’s reports, and plans the conference portion... Read More →
avatar for Brent Darden

Brent Darden

interim president and CEO, IHRSA
Brent Darden is IHRSA’s interim president and CEO. He earned his master’s degree in exercise science from Baylor University. Darden went on to work in the corporate wellness arena, serving as the wellness director for Texas Instruments and Northern Telecom. He served as vice president... Read More →


Tuesday March 9, 2021 8:00am - 8:25am EST

8:30am EST

Latest Research on COVID-19 and Health Clubs
One year after the COVID-19 pandemic caused cities and states to temporarily close health clubs, the fitness industry is still grappling with the pandemic. COVID-19 closures and restrictions have caused significant industry damage, and club operators have responded with a renewed focus on member safety and re-engagement efforts. Fitness centers are continuing to implement evidence-based risk mitigation protocols, educating members and the public about the importance of exercise and the safety of clubs, and monitoring new research. IHRSA has examined the latest research and will present what club operators and staff need to know.


Speakers
avatar for Alexandra Black Larcom, MPH, RD, LDN

Alexandra Black Larcom, MPH, RD, LDN

Senior Manager of Health Promotion & Health Policy, IHRSA
Alexandra Larcom is the senior manager of health promotion & health policy at IHRSA. She is a registered dietitian with a bachelor’s of science degree in food science and human nutrition from the University of Florida and a master’s degree in public health from Boston University... Read More →
avatar for Melissa Rodriguez

Melissa Rodriguez

Senior Research Manager, IHRSA
Melissa Rodriguez is the senior research manager at IHRSA and an active certified personal training and strength coach. Having overseen IHRSA research over the past decade, Rodriguez spearheads key initiatives, such as IHRSA's Health Club Consumer Report, Profiles of Success, international... Read More →


Tuesday March 9, 2021 8:30am - 8:50am EST

8:30am EST

Overcoming Challenges in the Asian Market and What It Can Teach Brands in Other Countries
Alice Chan, COO of Panatta Fitness in China, will share how her brand overcame a difficult 2020 with COVID-19 challenges to develop a path forward in 2021. Her background in service and business etiquette as well as with Qatar Airways gives her a unique perspective on putting the customer first, even during times of crisis. Find out what you can learn from her experience.

Moderator
avatar for Amanda Yang

Amanda Yang

Business Manager/Country Manager, Precor China
Amanda Yang is the business manager/country manager of Precor China. Precor, headquartered in Greater Seattle, Washington, designs and manufactures premium end-to-end commercial and at-home fitness equipment that helps people live the lives they desire. Since 1980, Precor has pioneered... Read More →

Speakers
avatar for Alice Chan

Alice Chan

COO, Panatta Fitness
Alice Chan is the COO of Panatta Fitness, founder of SPN Service Management and instructor of Fibo China Academy. She is certified as a professional etiquette consultant by the City & Guilds of London Institute, the American Certification Institute and China Adult Education Association... Read More →


Tuesday March 9, 2021 8:30am - 8:50am EST

8:55am EST

Reworking Your Culture for a Post-COVID Era
The disruption of the COVID-19 pandemic strained the cultures at even the best brands. The sense of loyalty that your staff and members may have felt for you may have been strained with closures, billing issues, layoffs and handling of COVID-19 cases among staff and members. Discover how to look at your culture, where it held strong and where it failed—and then how to revamp it to rebuild stronger and more inclusively.

Moderator
avatar for Frank Ancharski

Frank Ancharski

Founder and Chief Coaching Officer, Club Coach Services
Frank Ancharski is founder and chief coaching officer of www.ClubCoachServices.com, a boutique consulting practice. His experience spans over 30 years exclusively in the fitness industry in the club, non-profit and medical fitness sectors as general manager, vice president, COO, CEO and owner. Ancharski is passionate about creating a little L.I.P. Service (leadership... Read More →

Speakers
avatar for Cher Harris

Cher Harris

General Manager, The Houstonian Club
Cher Harris serves as the general manager of the Houstonian Club, which is a 175,000-square-foot private health club featuring a 20,000-square-foot fitness center with more than 300 pieces of strength and cardio equipment, more than 250 group exercise classes per week, indoor and... Read More →
avatar for Leslie Adelman Banks

Leslie Adelman Banks

Managing Partner, Fitness and Wellness
Leslie Adelman Banks is a founding partner of Fitness & Wellness Professional Services. The company partners with hospitals, and develops, owns and operates 11 medically based fitness and wellness centers in New Jersey, Pennsylvania and New York. A seasoned attorney, Adelman brings... Read More →
avatar for Sandy Franco

Sandy Franco

Owner, Franco’s Athletic Club and Spa
Sandy Franco is co-owner of Franco’s Athletic Club and Spa in Mandeville, Louisiana, as well as Franco’s Fitness Club, CrossFit Franco’s and Crunch Fitness Franchise Club. She is a 39-year veteran of the fitness industry. Her accomplishments in building a small-town club into... Read More →
avatar for Mark Miller

Mark Miller

Chief Operating Officer, Merritt Clubs
COO of Merritt Clubs with over 30 years of experience at the Senior Management level; Mr. Miller joined the Merritt Team in 2000 Mr. Miller is responsible for all the day to day management and operations of all 9 clubs, the Merritt consulting arm – MCM as well as its new Wellness... Read More →


Tuesday March 9, 2021 8:55am - 9:35am EST

8:55am EST

Hybrid Gym Models That Are Working
​​​​Learn from these gym operators who have implemented a hybrid model that includes online training and in-club training. Discover how they are pricing their offerings, what has worked and what hasn’t, how their model is being received and more.

Moderator
avatar for Adam Zeitsiff

Adam Zeitsiff

CEO, Intelivideo
Adam is a visionary global executive with 25 years of successful leadership in technology and multi-unit business environments. He thrives on helping companies accelerate growth through his extensive capabilities in the areas of strategy, innovation and execution. Prior to joining... Read More →

Speakers
avatar for Felicia Alexander

Felicia Alexander

Co-Founder & President, BoxUnion Studio, Chief Revenue Officer, TITLE Boxing Club
Felicia Alexander’s love of community and fitness started at a young age. Although her grandfather was an amateur boxer, it wasn’t until after the sudden death of her father when she was 16 that Alexander discovered her love of boxing. She became a regular at a boxing studio in... Read More →
avatar for Matt Clifford

Matt Clifford

President, CEO and Managing Partner, Gold’s Gym DC Metro
Matt Clifford has been in the industry for more than 20 years, previously working with the Gold’s Gym company-owned side of the business as a senior vice president overseeing 75+ locations in eight states. In March 2020, he and his partners acquired 25 Gold’s Gym locations in... Read More →
avatar for Fred Helou

Fred Helou

CEO, Vagaro, Inc.
Fred Helou is the founder and CEO of Vagaro, Inc., a leading business management platform and online marketplace for the wellness industry. Vagaro was born with a simple idea in 2009: to book wellness services online – anytime, anywhere. This idea grew to now serve more than 126,000... Read More →
avatar for Omar Yunes Márquez

Omar Yunes Márquez

Managing Partner, 54D
Omar Yunes Márquez is the managing partner at 54D. He has developed and grown businesses in Latin America and the United States since 2000. 54D is an international wellness brand aimed at changing personal habits and empowering its members through a 54 day program that focuses on... Read More →


Tuesday March 9, 2021 8:55am - 9:35am EST

9:40am EST

Being Resilient During Times of Crisis
Take a look at how to be personally and professionally resilient during a crisis, and how to help your staff do the same. What can you do in your personal life to bounce back from hard times, and what programs can you implement for your staff to help them do the same?

Speakers
avatar for Jackie Mendes

Jackie Mendes

Franchise Sales & Development, World Gym International
Jackie Mendes is a fitness industry executive who currently heads up Franchise Sales & Development for World Gym International. Prior to her current role, she devoted a nearly a decade to serving as Director of RealRyder International, taking their innovative articulating indoor bike... Read More →
avatar for Kathy Rawlings

Kathy Rawlings

Owner, The Arena Club
Kathy Rawlings and her husband, Keith, are the owners of The Arena Club – a large, full-service health club in Bel Air, Maryland. The Arena Club serves the entire community from infants to seniors and offers everything from traditional fitness, medical fitness, indoor and outdoor... Read More →


Tuesday March 9, 2021 9:40am - 9:50am EST

9:40am EST

How Technology Is Shaking Up the Fitness Industry
Technology, including artificial intelligence and machine learning, are shaking up the fitness industry. Find out some of the ways technology will continue to expand the opportunities for health club operators and how to prepare to take advantage of these opportunities.

Speakers
avatar for Sunil Rajasekar

Sunil Rajasekar

President & Chief Technology Officer, Mindbody
Sunil Rajasekar has served as Mindbody’s chief technology officer since November 2018 and as its president since August 2020. With more than 20 years of consumer and enterprise experience, his work is focused on the company’s product and technology strategy, consumer marketplace... Read More →
avatar for Nick Cross

Nick Cross

CEO and Founder, Motionvibe
Nick Cross is CEO and founder of MotionVibe. He implements digital engagement solutions for health clubs that drive revenue and retention, while increasing operational effectiveness. Cross focuses on building meaningful touchpoints between a fitness provider's services and their members... Read More →


Tuesday March 9, 2021 9:40am - 9:50am EST

9:55am EST

One-on-One with Angel Banos, Gold's Gym SoCal, and Sean Turner, CEO Les Mills US
Join Sean Turner, CEO of Les Mills U.S., for an intimate interview with Angel Banos, CEO of the Gold’s Gym SoCal group, where you will hear the club owner’s perspective on his learnings from the last 12 months in one of the most restricted areas of the United States, how his team has kept members engaged and what he’s looking forward to for the industry.  

Speakers
avatar for Angel Banos

Angel Banos

CEO and President, Gold's Gym
In 1987 brothers Angel Banos and his brother, William, opened their first Gold’s Gym franchise in North Hollywood. Approaching this new venture in true entrepreneurial fashion, the Banos Brothers set out to take the Gold’s Gym brand to higher levels by providing superior customer... Read More →
avatar for Sean Turner

Sean Turner

CEO, Les Mills U.S.
Sean Turner is the CEO of Les Mills US. Previously he was Chief Marketing Officer of the Holmes Place Group and co-founded EVO - Fitness Evolved. As one of the first in the industry to hold the title of Chief Digital Officer he successfully led digital transformation for the Holmes... Read More →


Tuesday March 9, 2021 9:55am - 10:15am EST

10:15am EST

10:30am EST

Challenges Facing the Latin American Fitness Market Today (This session will be conducted in Spanish) Desafíos Que Enfrenta el Mercado Latinoamericano del Fitness en la Actualidad (Esta sesión se llevará a cabo en español.)
Health club operators are still facing challenges due to the COVID-19 pandemic. In this panel, the discussion will focus on what the current challenges are and how these health club operators are overcoming them.

Please note: This session will be conducted in Spanish

Moderator
avatar for Guille Velez

Guille Velez

Co-founder, Director and Edito, Mercado Fitness
Co-founder, Director and Editor of Mercado Fitness. Organizer of conferences and exhibitions in the gym industry. Moderator of the Latin American Gymnasium Forum at IHRSA. Author of the IHRSA LatinAmerican Market Report (2011 and 2017). Entrepreneur, consultant, trainer and international... Read More →

Speakers
avatar for Fernando Storchi

Fernando Storchi

Founder, Megatlon
Fernando Storchi founded Megatlon in 1999. It has more than 30 locations in Argentina.Fernando Storchi fundó Megatlon en 1999. Tiene más de 30 ubicaciones en Argentina.
avatar for Gigliola Aycardi Batista

Gigliola Aycardi Batista

Executive Vice President, Bodytech Colombia
Gigliola Aycardi Batista is executive vice president of Bodytech Colombia, a company she co-founded with Nicolás Loaiza in 1996. The brand was founded as a sports medical center with a focus on health rather than just on exercise. It now has locations in Columbia, Peru and Chile.Gigliola... Read More →
avatar for Rodrigo Chavez

Rodrigo Chavez

President and CEO, Anytime Fitness Mexico
Rodrigo Chavez is president and CEO of Anytime Fitness Mexico. He is also president of the Association of Gymnasiums and Clubs of Mexico, working to improve the health of Mexicans through exercise. Previously, he was president of Maxitech Inc.Rodrigo Chávez es presidente y director... Read More →


Tuesday March 9, 2021 10:30am - 10:50am EST

10:30am EST

Repositioning the Fitness Industry as an Essential Industry
During the chaos of the COVID-19 pandemic, the fitness industry was viewed as non-essential in most states. In addition, the media and government officials, despite data to the contrary, had many negative misperceptions about the industry including being destinations that spread COVID, a reputation that many people in the public still believe. In addition, the financial impact to the fitness industry of layoffs, bankruptcies and significant decrease in revenue is not really understood by the media, public and officials, which has led to a lack of relief for the industry. This presentation will share how we can think about repositioning our industry to be viewed as essential

Speakers
avatar for Francesa Schuler

Francesa Schuler

CEO, In-Shape
Francesca Schuler is passionate about growth and delivering results by building teams, brands and businesses with signature cultures and diverse leadership teams. As the CEO of In-Shape Health Clubs and co-founder of the California Fitness Alliance, Schuler focuses on providing safe... Read More →


Tuesday March 9, 2021 10:30am - 10:50am EST

10:55am EST

Reactivate Frozen Members Scared by COVID-19
A number of members are still afraid to come back into gyms due to COVID-19 concerns. Health club operators need to show that they are operating safely and that research shows gyms are safer than many of the other places they may already be frequenting. Find out how to put their fears at ease and how to re-engage them not just online but actually inside your facility.

Moderator
avatar for Jenny Hymer

Jenny Hymer

VP of Customer Experience, MXM
Jenny Hymer is VP of Customer Success with MXM, Medallia’s partner to the fitness industry. MXM specializes solely on operationalizing member experience management through world-class technology, methodology and club operations experience. Jenny brings years of experience in club... Read More →

Speakers
avatar for Carol Nalevanko

Carol Nalevanko

President, DMB Sports Clubs
Carol Nalevanko serves as president of DMB Sports Clubs, a privately owned company located in Scottsdale, Arizona. A multi-club operation specializing in upscale family health clubs, DMB Sports Clubs is rated by Club Industry as one of the top 100 clubs in the nation. Facilities owned... Read More →
avatar for Aaron Moore

Aaron Moore

Director of Operations, VIDA Fitness
Aaron Moore is the director of operations for VIDA Fitness, Aura spa, Bang Salon, Penthouse Pool, and SweatBox in Washington, DC and Arlington, VA. He has developed and expanded the upscale wellness provider from a start-up in 2006 to over $40 million in annual revenues.
avatar for Merikay Marzoni

Merikay Marzoni

Communications, Fitness Formula Club
Merikay Marzoni is the director of marketing and public relations at Fitness Formula Clubs. She leads the development and delivery of a fully-integrated marketing strategy for FFC and its 11+ Chicagoland locations. Merikay has over 20 years of experience in marketing across the home... Read More →


Tuesday March 9, 2021 10:55am - 11:35am EST

10:55am EST

Can Standards Elevate the Fitness Industry?
To elevate the fitness industry in the eyes of the public, public health officials, the medical community and legislators, is it time now to implement standards in the fitness industry?

Moderator
avatar for David Stalker

David Stalker

CEO of Myzone EMEA and former CEO of UKactive, President of Europeactive
David Stalker is president of Europeactive and former CEO of UKactive. Currently, he is the CEO of Myzone EMEA. He has held numerous top-level executive roles in the health and fitness industry, including group brands and marketing director at Leisure Connection PLC, managing director... Read More →

Speakers
avatar for Anna Bogdanova

Anna Bogdanova

Personal Trainer and Deputy Director, EREPS
Anna Bogdanova is a personal trainer and deputy director at EREPS. She combines her academic background in business administration, psychology and behavior design with ongoing education in training physiology, modern pain theory, movement therapy and stress management and 12 years... Read More →
avatar for Julian Berriman

Julian Berriman

Director Professional Standards Committee, EuropeActive
Julian Berriman MA, BSc(Hons)Ost is the director of EuropeActive’s Professional Standards Committee with responsibility for overseeing the development and review of EuropeActive’s Sector Qualifications Framework. These educational standards have been developed in wide consultation... Read More →
avatar for Alfonso Jimenez

Alfonso Jimenez

Chief Research & Innovation Officer, GO fit Lab, Head, THINK Active
A truly international scholar, Professor Alfonso Jimenez is head of THiNK Active (EuropeActive´s Research Centre), professor of exercise science and health at the Advanced Wellbeing Research Centre (AWRC) of Sheffield Hallam University and chief research & innovation officer at Ingesport-GO... Read More →


Tuesday March 9, 2021 10:55am - 11:35am EST

11:40am EST

Fireside Chat on Diversity Efforts in the Fitness Industry with Bay Club Company
Matthew Stevens, CEO of Bay Club Company, and members of his team share details of their diversity and inclusion efforts, why those efforts are important to them and how you can implement some of what they are doing regardless of the size of your fitness business.

Moderator
avatar for Pamela Kufahl

Pamela Kufahl

Director of Content, Club Industry
Pamela Kufahl is content director for Club Industry, which she joined in 2002 as managing editor. In 2014, she led the brand’s move to go completely digital. She writes much of the brand’s news and blog content, oversees the brand’s reports, and plans the conference portion... Read More →

Speakers
avatar for James D. White

James D. White

Board Member, The Bay Club Company
James D. White, board member of Bay Club Company. James is the former president, chairman and CEO of Jamba and has served on many boards as chair and as an independent director.
avatar for Matthew Stevens

Matthew Stevens

CEO, The Bay Club Company
Matthew Stevens has been CEO of The Bay Club Company since 2008. Prior to that, he served as CEO of Spectrum Clubs. He also worked for Club Sports International and New York Health & Racquet Club.
avatar for Erin Rucker Oto

Erin Rucker Oto

Chief People Officer, Bay Club Company
Erin Rucker Oto is Chief People Officer at the Bay Club Company. She has been with the company for 10 years but has been in the fitness industry since 1992 working in various roles at other health club brands.
avatar for Amber Cook

Amber Cook

Diversity and Inclusion Director, Bay Club Company
Amber Cook is the diversity and inclusion director at the company, where she has been for almost six years serving in the HR segment of the business. Prior to that, she was with Spectrum Athletic Clubs.
avatar for Lloyd Cook

Lloyd Cook

Diversity and Inclusion Director, Bay Club Company
Llyod Cook began his career with The Bay Club as diversity and inclusion director in July 2020, sharing the role with his wife, Amber Cook. He has served his community for more than 20 years in youth development through sports, mentorship and leadership programs. He has a background... Read More →


Tuesday March 9, 2021 11:40am - 12:15pm EST

12:15pm EST

The Future of Your Personal Trainers
During the shutdowns, online training skyrocketed, offering gyms an option for additional revenue, but also showing many personal trainers a way to generate revenue on their own without a brick-and-mortar location. Bad experiences at some fitness brands with long hours, lack of pay and mistreatment by management has led some trainers to organize. What does this mean for your personal trainers and the future of your personal training department? Should you switch to a contract model for trainers? How can you ensure you are rewarding these vital members of your staff and offering them a career with a path for progression when so many other options are now available to them?

Moderator
avatar for Austin Cohen

Austin Cohen

FlexIt
Austin is an entrepreneur with broad-based experience in strategy, business development, finance and capital raising across the consumer health & wellness, sports, entertainment and technology verticals. Austin has spent about half of his career in venture capital, and the other half... Read More →

Speakers
avatar for Rob Beale

Rob Beale

Fitness Director, Third Space
Rob Beale joined the fitness industry 19 years ago as a personal trainer after managing and running pubs and nightclubs. Starting at Holmes Place Crouch End and then growing first into fitness management and then into head of fitness for the 47 club group. Since then Beale has been... Read More →
avatar for Matthew Wright

Matthew Wright

Partner, The Fort Athletic Club
Matt Wright, MS, EP-C, is a partner at The Fort Athletic Club in Oceanport, New Jersey. He has spent more than 10 years in fitness leadership with an emphasis on member engagement, programmatic solutions for personal/group training, staff education/retention and team culture. Wright... Read More →
avatar for Christy Browning

Christy Browning

Director of Marketing, Power Systems
Christy Browning is the director of marketing of Power Systems, a leading fitness equipment supplier of studio, functional training and strength equipment. With over a decade of experience building go-to-market strategies for brands and launching problem solving products and services... Read More →
avatar for Laurie McCartney

Laurie McCartney

President, Ascend Learning’s Global Fitness and Wellness
Laurie McCartney is the president of Ascend Learning’s Global Fitness and Wellness group and oversees the National Academy of Sports Medicine (NASM), the Athletics and Fitness Association of America (AFAA), Premier Global NASM and ClubConnect, which provide industry-leading education solutions in fitness, nutrition and wellness. Under McCartney’s leadership, these brands have expanded their mission to prepare today’s fitness professionals for successful careers as personal trainers, group fitness instructors, nutrit... Read More →


Tuesday March 9, 2021 12:15pm - 12:55pm EST

1:00pm EST

Leading the Way: Delivering the Total Fitness Experience through Member Centricity and Hybridization
As members seek a more holistic and personalized experience, clubs will need to embrace a growth mindset and think about how to bring capabilities and technology together to create a total fitness experience. Join ABC Fitness Solutions and guest speakers Amanda Tikalsky from Wisconsin Athletic Club and Ryan Utsman from UFC GYM to hear how they've led the way in delivering member centricity and hybridization to create a premium brand experience.

Moderator
avatar for Kelly Card

Kelly Card

Chief Engagement Officer, ABC Fitness Solutions
As the chief engagement officer, Kelly Card is responsible for technology and service partnerships that enrich the club and user experience through integration advancement and the evolution of fitness industry best practices. Card has more than 20 years of experience on the frontier... Read More →

Speakers
avatar for Amanda Tikalsky

Amanda Tikalsky

Personal Trainer, Wisconsin Athletic Club
Amanda Tikalsky has 20 years of experience in the fitness industry. She is a personal trainer at the Wisconsin Athletic Club (WAC) at the Milwaukee location, which is one of eight WAC locations. She is a graduate of Carroll University with a degree in fitness management. She is an... Read More →
avatar for Ryan Utsman

Ryan Utsman

VP of Business Development, UFC Gym
Ryan Utsman has worked in the fitness industry for 20 years, gaining experience in sales, marketing, fitness, and operations. As a seasoned vice president for UFC Gym, he is passionate about improving the lives of others and growing the organization into an international household... Read More →


Tuesday March 9, 2021 1:00pm - 1:20pm EST

1:00pm EST

The Future of Studios
Major studio operators will share where they see studios going in the future, including franchising, investment in the space, staffing and pricing models.

Moderator
avatar for Ashley Podoll

Ashley Podoll

Chief Marketing Officer, Intelivideo
Ashley Podoll is a leading marketing executive helping define what video technology can do in the health and wellness space. Her past leadership roles in B2B and B2C marketing operations provide the foundation for Intelivideo’s marketing department including product implications... Read More →

Speakers
avatar for Julian Barnes

Julian Barnes

Co-Founder and CEO, Boutique Fitness Solutions
Julian Barnes is a fitness industry veteran whose 40-year career includes being a competitive junior tennis player and certified professional tennis instructor, serving on the Investment Committee for the U.S. Tennis Association, being a sponsorship sales consultant to Madison Square... Read More →
avatar for Alexandra Bonetti

Alexandra Bonetti

Founder, Talent Hack
Alexandra Bonetti is founder of Talent Hack. She is a former consultant and Wharton grad who founded Bari Studio and operated fitness studios in New York City for close to a decade. During that time, she realized boutique fitness, categorized by sleek studios, premium prices and bespoke... Read More →
avatar for Sadie Lincoln

Sadie Lincoln

Co-Founder and CEO, barre3
Sadie Lincoln is the co-founder and CEO of barre3, a fitness company focused on teaching people to be balanced in body and empowered from within. Starting in 2008 with the flagship studio in Portland, Oregon, barre3 has grown to include more than 175 franchise studios powered by female... Read More →


Tuesday March 9, 2021 1:00pm - 1:20pm EST

1:25pm EST

Retention 101 for Your Traditional, Hybrid or Digital Business
The aim of this session is to review the five key metrics you should be using to measure retention within your traditional, hybrid or digital fitness business. Discover the definitions and examples of what, when and how to measure customer/member behavior and where to intervene to have the biggest impact on your business.

Speakers
avatar for Paul Bedford

Paul Bedford

Retention Guru
Paul has been working in the fitness industry for more than two decades. Has presented more than 150 international presentations in 31 different countries. 17 times for IHRSA. Paul currently divides his time between conducting research in the area of retention, attrition and customer... Read More →


Tuesday March 9, 2021 1:25pm - 1:35pm EST

1:40pm EST

Fitness Industry Trends to Watch in 2021 from Around the World (Live Q&A Panel)
Everything changed in 2020. The industry must adapt to the trends that emerged due to COVID-19 and are now prevalent in 2021. Discover what those trends are and how to adopt them plus what trends to prepare for as the COVID-19 crisis wanes.

Moderator
avatar for Pamela Kufahl

Pamela Kufahl

Director of Content, Club Industry
Pamela Kufahl is content director for Club Industry, which she joined in 2002 as managing editor. In 2014, she led the brand’s move to go completely digital. She writes much of the brand’s news and blog content, oversees the brand’s reports, and plans the conference portion... Read More →

Speakers
avatar for Cory Brightwell

Cory Brightwell

Co-founder and CEO, Chuze Fitness
Cory Brightwell is a co-founder and CEO of Chuze Fitness. Prior to launching Chuze Fitness in 2008, Brightwell worked as an equities trader for a capital management firm and even dabbled in professional baseball for a few years. Brightwell and his team, which consists mostly of family... Read More →
avatar for Kristen Wheeler

Kristen Wheeler

Vice President of Operations, Golds Gym
Kristen Wheeler is the vice president of operations for Gold’s Gym, headquartered in Dallas. Wheeler oversees the member service side of operations, facilities, personal training/group exercise and customer care. She has been with Gold’s Gym for 18 years, starting as a fitness... Read More →
avatar for Justin Tamsett

Justin Tamsett

Managing Director, Active Management
A 32-year industry veteran, JT does what he loves – educating and helping people do their jobs better! He facilitates REX Roundtables in the US and Australia, consults with independents, boutiques, virtual and franchise businesses. He is the owner of the world’s #1 podcast: The... Read More →
avatar for Mark Williamson

Mark Williamson

Co-founder, ClubIntel
Mark Williamson is co-founder and owner of ClubIntel. ClubIntel is a marketing research and operations consulting firm that is focused on helping operators within the club industry grow their business with consumer sentiments and insights as the foundation for strategic decisions... Read More →


Tuesday March 9, 2021 1:40pm - 2:30pm EST
 
Wednesday, March 10
 

7:30am EST

Virtual Enviroment opens!
Navigate around our virtual environment to
  • Explore the virtual partner hall to understand how leading service providers are helping their clients through this challenging time 
  • Catch up with colleagues in our networking lounge
  • View the agenda  to make sure you don't miss your favorite sessions

Wednesday March 10, 2021 7:30am - 8:00am EST

8:00am EST

Framers Around the World Get Fisikal Thanks to a New 360 Degree Digital Integration
Even enforced facility closures induced by a global pandemic could not put the brakes on one of London’s most innovative fitness brands. Instead of retreating into hibernation and waiting for the pandemic to pass, Pip Black and Joan Murphy, co-founders of FRAME, breathed new life and functionality into their digital offer to enable Framers both at home and around the world to access their world-renowned class program. Black will show how her brand refused to give in to the challenges of COVID. Using the pandemic as a catalyst to create an awesome digital experience that not only connects its global community of Framers, Frame created a platform that enables limitless growth and opportunity both during and beyond the pandemic.
 

Speakers
avatar for Rob Lander

Rob Lander

Founder, Fiskal
Rob has over 20 years of experience in the health and fitness industry, as a former personal trainer who built a successful business of 50 sessions per week. Rob has also spent many years as an international presenter lecturing on “Technology in the fitness industry”.Rob was the... Read More →
avatar for Pip Black

Pip Black

Co-founder and Chief Creative Officer, Frame
In 2009, Pip Black founded Frame alongside her business partner Joan Murphy with the simple mantra that "Getting fit shouldn't be a chore." Ten years and seven Frames later, they continue to go against the grain, focusing on how exercise makes you feel, rather than how it makes you... Read More →


Wednesday March 10, 2021 8:00am - 8:25am EST

8:30am EST

Change Management Strategies to Ensure Successful Technology Adoption
In this panel, moderator Emmett Williams will spend time diving into technology and its relationship with the fitness industry, digging into the forces at play when it comes to adoption of technology by both staff and member cohorts. With a tomorrow that certainly calls for more tech, not less, how do we adapt and adopt?

Moderator
avatar for Emmett Williams

Emmett Williams

Partner and CEO (Asia Pacific), Myzone
Emmett Williams has had the rare experience of working extensively throughout the fitness industry in multiple regions of the world, most recently returning to Australian shores after spending nine years in the United States. Having built and owned gyms on one side of the ledger... Read More →

Speakers
avatar for Andy Peat

Andy Peat

Chief Product Officer, Lift Brands Inc.
Andy is an executive at Lift Brands Inc. with more than 15 years of experience in the fitness industry. Coming from New Zealand, he started his career as a personal trainer but quickly grew to love the business side of the industry and pivoted his attention to learn how to sell memberships... Read More →
avatar for Doris Thews

Doris Thews

CEO, Team Thews Fitness
Doris Thews is a fitness Industry business veteran and an internationally award-winning fitness educator. As CEO of Team Thews Fitness, she consults, leads and represents several leading global brands on business, program development, technology platforms and executive strategy. She... Read More →
avatar for Kate Golden

Kate Golden

Director of Health & Wellness Operations, Newtown Athletic Club
Kate Golden is the director of health and wellness operations for the Newtown Athletic Club (NAC) and Horsham Athletic Club. She worked in the human resource field for 8 years before joining the fitness industry. She currently oversees the Horsham Athletic Club and wellness operations... Read More →


Wednesday March 10, 2021 8:30am - 8:50am EST

8:30am EST

Two 10-Minute Takeaways: Relevancy and Competition in 2021 Plus Seizing the Opportunity in Hybrid Fitness
In the first 10 minutes of this session, find out how technology can help you gain or retain your competitive edge. Discover best practices for rising above your competition using online video streaming and technology. In the second 10 minutes, learn about the opportunities available to club operators in 2021 related to incorporating virtual fitness into your solutions to seamless engage members no matter where they are.

Stay Relevant and Competitive in 2021
How can you not just survive but thrive in one of the most competitive industries in the world? The key is in using all available technology to gain or retain your competitive edge. From fitness video streaming to wearable tech, differentiating in today’s market seems like a daunting task. But does it have to be like that? Join PJ Taei, founder and president of Uscreen, for a quick talk where he shares tips and best practices on how to rise above your competition using online video streaming and technology. It might be easier than you think.

Seizing the 2021 Opportunity with Hybrid Fitness
Armin Krienke, Director of Business Development leads a discussion the Glen Taylor, owner of Fitness Matters Jimboomba. In this session, they’ll explore the opportunities presented to club operators in 2021 and how a hybrid solution that incorporates virtual fitness can seamlessly engage members no matter where they are.

Speakers
avatar for PJ Taei

PJ Taei

Founder and President, Uscreen
PJ Taei is founder and president of Uscreen, a video streaming and monetization platform that helps fitness experts and businesses build their own Netflix-style streaming service. He founded the company in 2015, and today, Uscreen is home to more than 10,000 businesses globally, including... Read More →
avatar for Armin Krienke

Armin Krienke

Director of Business Development, FitnessOnDemand
Armin Krienke is director of business development at FitnessOnDemand. He has more than 18 years of experience in the fitness industry with a focus on new business development, strategic partnerships, and product innovation. His first job was at Life Time as a frontline operations... Read More →
avatar for Glen Taylor

Glen Taylor

Owner, Fitness Matters
Glen Taylor has been fortunate to experience a myriad of roles in the fitness industry for 19+ years, ranging from Gym owner, franchising, to Equipment supply and recommendation, Personal Training and Group Fitness to club operations, equipment layout, site location and new facility... Read More →


Wednesday March 10, 2021 8:30am - 8:50am EST

8:55am EST

New Staffing Models to Adapt to the Changing Roles of Your Staff
During the COVID-19 pandemic, club operators had to furlough staff, and employees who remained took on multiple roles perhaps with reduced pay. Once clubs reopened, many did so with limited staff. Some of the laid off staff are forever lost. Find out what the new staffing reality is for fitness operators working with fewer and sometimes less experienced employees. How have roles been consolidated? How are club operators doing more with fewer resources? How is today’s staffing situation affecting brands, their ability to grow and accelerate change?

Moderator
avatar for Bill McBride

Bill McBride

President & CEO, BMC3, President & CEO-Active Wellness
Bill is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant, and corporate fitness sites. He co-founded Active Wellness, LLC and owns a health club... Read More →

Speakers
avatar for Stephanie Freeman

Stephanie Freeman

Chief Human Resources Officer & Controller, City Fitness Philly
Stephanie Freeman, SHRM-CP, is certified as a professional in human resources (SHRM-CP) and professional human resource management (CPHRM). She has more than 10 years of experience in the fitness industry, specializing in both operational and strategic HR practices. She currently... Read More →
avatar for JoAnna Masloski

JoAnna Masloski

COO, Wellbridge
Early in her career, JoAnna was fortunate to combine her passion for fitness with strengths in marketing and sales in her first role in the industry as Regional Events & Promotions Coordinator for Northwest Athletic Clubs, at that time, owned by Wellbridge. Eventually growing into... Read More →
avatar for Laurie Smith

Laurie Smith

Senior Vice President, VillaSport Athletic Club and Spa
Laurie has served as the Senior Vice President for VillaSport since June 2011 and is responsible for the operational and financial performance of seven large resort-style multipurpose clubs in CA, OR, CO and TX. She also assists in the development process for new clubs and leads a... Read More →


Wednesday March 10, 2021 8:55am - 9:35am EST

8:55am EST

Why What You Do with Your Data Is More Important Now Than Prior to COVID-19
Data is now even more vital to determining the direction of your business, but data is only good if you know what to do with it in the changing industry. Find out how to look at your data in new ways and in the new business, health and social environments so you can make smart decisions about your company’s future.

Moderator
avatar for Al Noshirvani

Al Noshirvani

co-founder, Motionsoft Inc.
Al Noshirvani is the co-founder of Motionsoft Inc., which was recently acquired by Daxko, a leading provider of software and financial services for the health, fitness and wellness industry. With 25 years of experience in software sales and business development , four of them as the... Read More →

Speakers
avatar for Steve Wild

Steve Wild

CEO and Founder, LifeSport Tennis & Athletic Clubs
Steve Wild has been in the Club Industry since 1973 and bought his first club in 1986. He is the CEO and Founder of LifeSport Tennis & Athletic Clubs, which owns and manages four tennis and fitness clubs between Chicago and Milwaukee. He is also a founding member of what has become... Read More →
avatar for Mike Leveque

Mike Leveque

CEO – Americas & Group COO, Myzone
With over 30 years in the global health and fitness industry, Mike Leveque is the CEO for the Americas and Group COO of Myzone, the leading physical activity tracking company for the fitness industry. After working at a 17-acre multisport health club in Southern California for five... Read More →
avatar for Garrett Marshall

Garrett Marshall

President, Fitness Streaming, Xponential
Garrett Marshall is president of fitness streaming for Xponential. He has nearly 20 years of experience working on the growth side of the fitness industry. His experience has included developing strategy and innovation, executive leadership, business development, strategic partnerships... Read More →


Wednesday March 10, 2021 8:55am - 9:35am EST

9:40am EST

2 Quick Hits to Convert More Members
Turning more interest into memberships (and upsells!) is critical this year, and there are two things you could be doing right now to multiply growth for your business. Join ABC Fitness Solutions and learn two quick hits to make an impact within 30 days.


Speakers
avatar for Brian Ameluxen

Brian Ameluxen

Global Director for GymSales – powered by ABC Fitness Solutions, GymSales
Brian is the Global Director for GymSales – powered by ABC Fitness Solutions and an awarded sales leader with more than 17-years of sales strategy and operations experience in the fitness, health, and wellness space. On both the club and vendor side, Brian is recognized for building... Read More →
avatar for Priyanka Kalia

Priyanka Kalia

Product Director, ABC Fitness Solutions
Priyanka Kalia serves as Product Director at ABC Fitness Solutions. Her career and accomplishments include over 12 years of experience in enterprise product management focusing on user experience, data, and insights. Priyanka earned her education through studying Computer Science... Read More →


Wednesday March 10, 2021 9:40am - 9:50am EST

9:40am EST

The Mindbody Wellness Index - COVID-19 Edition
Although our industry has seen disruption this past year like never before, that disruption also presents us with opportunities to reshape and reinvent the industry in ways that benefit wellness businesses and wellness seekers. The Mindbody Wellness Index supports this by identifying 2021 wellness trends, the healthiest and happiest cities in the US, and additional findings that prove that while virtual is here to stay - customers are eager to return to studios for memorable in-person experiences.

Speakers
avatar for Regina Wallace-Jones

Regina Wallace-Jones

Senior Vice President, Products & Engineering, Mindbody
Regina joined Mindbody in 2019 after successful stops at Yahoo, Facebook and eBay. She has nearly 25 years of business leadership experience in multinational environments having lived in Asia and having held executive responsibilities in roles that span four continents.In her current... Read More →


Wednesday March 10, 2021 9:40am - 9:50am EST

9:55am EST

Engagement 2.0 (Sponsored by Les Mills and Intelivideo)
Wednesday March 10, 2021 9:55am - 10:15am EST

9:55am EST

One-on-One with Jorge Perez, YMCA of Greater Cincinnati
Innovator and thought leader Jorge Perez will share how COVID-19 has affected YMCAs differently than commercial clubs, how they turned some members into donors and volunteers for the betterment of their community, and where he sees Ys going in the future--including virtual branches.

Moderator
avatar for Pamela Kufahl

Pamela Kufahl

Director of Content, Club Industry
Pamela Kufahl is content director for Club Industry, which she joined in 2002 as managing editor. In 2014, she led the brand’s move to go completely digital. She writes much of the brand’s news and blog content, oversees the brand’s reports, and plans the conference portion... Read More →

Speakers
avatar for Jorge Perez

Jorge Perez

President & CEO, YMCA Of Greater Cincinnati
Jorge Perez is a nationally recognized nonprofit leader, CEO, manager and director of large complex organizations. He’s an accomplished strategic thinker, program innovator, fundraiser and evaluator as well as a proficient community collaborator, culturally competent and mission... Read More →


Wednesday March 10, 2021 9:55am - 10:15am EST

10:15am EST

10:30am EST

The Growing Positive Impact of Sustainability in the Fitness Industry (Creciente Impacto Positivo de la Sostenibilidad Ecológica en el Mercado del Fitness) (Session conducted in Spanish)
SPANISH
El mundo de hoy es diferente. Y ya estamos viendo lo que viene en el mundo de mañana! Los gimnasios ya están adaptándose a no solo sobrevivir sino a tener éxito. Los tiempos han cambiado y hay que tener capacidad de adaptación rápida. En este proceso para obtener éxito, existen gimnasios que ahorran en sus costos operativos con en las maquinas de cardio que generan electricidad o al menos no la consumen. Esto representa un ahorro económico importante, mas aun si estos equipos son eficientes y poseen unas garantías extensas, etc. Igual importancia representaría incorporar otras tecnologías que generen electricidad tales como paneles solares, etc. Pero lo mas atractivo de ello es que le mercado se está inclinando cada mas a ayudar a el planeta en todo lo posible. De hecho, en los gimnasios ya los usuarios están generando energía con su esfuerzo en el ejercicio con maquinas de cardio tales como bicicletas, trotadoras, etc. Ahora lo que se observa es un creciente numero de gimnasios que, en vez de desperdiciar esa energía, ellos la transforman en energía renovable la cual incorporan a su red para disminuir su consumo eléctrico
De eso se trata esta charla! Es una guía de lo que debe saber y hacer un gimnasio para empezar a vivir el Futuro del Fitness

ENGLISH
Today's world is different, and we are already seeing what the future is bringing us! Gyms are adapting to not only survive, but to succeed. Times have changed and gyms need to have the ability to adapt quickly. In order to be successful, there are gyms that save on their operating costs with cardio machines that generate electricity or, at the very least do not consume any. This represents an important economic saving, even more if this equipment is efficient and has extensive guarantees, etc. Equally important would be to incorporate other technologies that generate electricity such as solar panels, etc. But the most attractive thing about energy-producing equipment is that the market is leaning more towards help the planet in every possible way. In fact, gym goers are already generating energy with their effort in exercising with cardio machines such as bicycles, treadmills, etc. Gyms are trending towards reducing their carbon footprint, using fitness equipment that transforms the effort of working out into renewable.


Speakers
avatar for Jaime Fairfoot

Jaime Fairfoot

Director of Sales and Business Development for Latin America, SportsArt
SPANISH BIOJaime Fairfoot trabaja en SportsArt como Director de Ventas y Desarrollo Comercial en Latinoamerica desde 2013. Anteriormente fue Director de Ventas Latam y la Península Ibérica para Cybex International durante 15 años. Jaime es un profesional en Desarrollo de Negocios... Read More →


Wednesday March 10, 2021 10:30am - 10:50am EST

10:30am EST

Creating Online Content Your Members Want While Generating Revenue You Want
These club operators will share how they are creating their own content for online and virtual workouts while also using content created by outside providers to serve their members and potential members best. They will share how to generate revenue from this.

Moderator
avatar for PJ Taei

PJ Taei

Founder and President, Uscreen
PJ Taei is founder and president of Uscreen, a video streaming and monetization platform that helps fitness experts and businesses build their own Netflix-style streaming service. He founded the company in 2015, and today, Uscreen is home to more than 10,000 businesses globally, including... Read More →

Speakers
avatar for Garrett Marshall

Garrett Marshall

President, Fitness Streaming, Xponential
Garrett Marshall is president of fitness streaming for Xponential. He has nearly 20 years of experience working on the growth side of the fitness industry. His experience has included developing strategy and innovation, executive leadership, business development, strategic partnerships... Read More →
avatar for Jessica Crandall Isle

Jessica Crandall Isle

Marketing Manager, Active Wellness
As Marketing Manager for Active Wellness, Jessica drives B2C communication strategy for multiple brands including Synergy Health Clubs, located in the SF Bay Area. Jessica’s 10+ years of fitness marketing, combined with her background in the community sector, gives her unique insight... Read More →
avatar for Jarrod  Saracco

Jarrod Saracco

COO, World Gym
Jarrod Saracco is a 25-year veteran of the health and fitness industry. He has worked his way up from personal trainer to gym owner to an owner’s consultant and now is the chief operations officer of the iconic global fitness brand, World Gym. As president and owner of Health Club... Read More →


Wednesday March 10, 2021 10:30am - 10:50am EST

10:55am EST

The Keys to a Successful 2021 for the Fitness Industry
Rick Caro will find out how these two industry gurus—one with a private equity firm and one with a consumer investment banking firm—see 2021 shaking out for the fitness industry. They will share why 2021 can still a be good year for the fitness industry and how it will bounce back from 2020, looking at high-end clubs, mid-tier clubs, HVLPs and studios.

Moderator
avatar for Rick Caro

Rick Caro

President, Management Vision
Rick Caro (often called the "Godfather of the Health Club Industry") is a 48-year veteran in this industry, serving as an owner, operator, consultant, director and investor. He currently is president of Management Vision and sits on two boards and four advisory boards. He was a co-founder... Read More →

Speakers
avatar for Brian Smith

Brian Smith

Managing Director, Piper Sandler
Brian Smith is a managing director and member of the Piper Sandler consumer investment banking team, focused on providing M&A advisory services to companies in healthy, active and sustainable living industries, with a focus on fitness, health and wellness. While at Piper Sandler... Read More →
avatar for Jon Canarick

Jon Canarick

Managing Partner, North Castle
Jon Canarick is a managing partner with 20 years of consumer private equity investment experience having joined North Castle in 2001. He currently sits on the board of directors of Five Iron Golf, Echelon Fit, CR Fitness, Encore Vet Group, The Escape Game, Barry’s, Brooklyn Boulders... Read More →


Wednesday March 10, 2021 10:55am - 11:35am EST

11:40am EST

Live Panel - The Game Has Changed. What Are the New Rules of Engagement?
Today, engaging members is the holy grail for every single club operator, regardless of the size. Join us for this live session with global fitness brand Freemotion and technology-powered ROR Partners as they dissect the rules of engagement. You will get the chance to be part of a global pilot.

Speakers
avatar for Dan Toigo

Dan Toigo

Senior Vice President, ICON, Health & Fitness Managing Director, Freemotion
Dan Toigo has earned worldwide admiration and praise through more than three decades of insightful leadership within the fitness industry. Currently the Senior Vice President and Managing Director for Freemotion Fitness, Dan embodies a caring, respectful, and empowering approach to... Read More →
avatar for Jeff Esswein

Jeff Esswein

VP of Strategic Accounts, Freemotion Fitness
Jeff Esswein brings a uniquely diverse and extensive wealth of experience to any discussion within the fitness industry, especially surrounding fitness and technology. Currently the Vice President of Strategic Accounts and Digital Content with Freemotion Fitness, Jeff has built and... Read More →
avatar for Tom Lapcevic

Tom Lapcevic

Executive Chairman, ROR Partners
Tom Lapcevic is the Executive Chairman and co-founder of ROR Partners, a digital marketing and data agency that focuses on active lifestyle sectors. Prior to ROR, Tom was the Executive Vice President and Chief Marketing Officer at 24 Hour Fitness. Prior to 24, Tom was the co-founder... Read More →
avatar for Greg Dowd

Greg Dowd

CEO, ROR Partners
Greg brings a unique blend of expertise in business, technology, data, analytics, fitness, and marketing. He started his career in telecom and IT, then founded and led various marketing agencies through multiple acquisitions and mergers over the past 20 years. Dowd’s mission for... Read More →
avatar for Cheryl Barnett

Cheryl Barnett

Chief Growth Officer, ROR Partners
Cheryl is a California native who has called San Diego her home since 2001. She earned her Marketing degree from Cal State Bakersfield with an emphasis on professional selling. With 20+ years in sales and marketing, business development has always been her driving focus. In her last... Read More →


Wednesday March 10, 2021 11:40am - 12:00pm EST

11:40am EST

Go Outside: Is Outdoor Training Now a Must?
During the COVID-19 pandemic and health club shutdowns, many people began exercising outdoors. After states reopened gyms, some clubs were forced to operate outdoors only with cardio and strength floors set up on rooftops and in parking lots as well as boot camps in parks. Do members now expect outdoor fitness? Will outdoor fitness programs attract new members? Find out what these club operators discovered when they moved their fitness outdoors and the outdoor offerings they discovered worked best.

Moderator
avatar for Nick Vay

Nick Vay

Vice President of Commercial Sales, BeaverFit USA
Nick Vay is the vice president of commercial sales at BeaverFit USA. He has an MA in sports management from the University of San Francisco. He has spent more than 12 years in the fitness, health and wellness space in leadership roles at TRX, Fitbit and Headspace. He recently joined... Read More →

Speakers
avatar for Eric Schmitz

Eric Schmitz

President, California Athletic Clubs
Eric Schmitz has been president of California Athletic Clubs since 2011. The company owns and manages health clubs throughout California. Prior to that, he was in management at West Coast Athletic Clubs and served for more than 20 years in various roles at Santa Barbara Athletic... Read More →
avatar for Sandy Wiedmeyer

Sandy Wiedmeyer

Fitness Manager, RecPlex
Sandy Wiedmeyer serves as fitness manager at the RecPlex in Pleasant Prairie, WI. RecPlex is the largest municipal facility in the United States. She serves over 11,000 members and supervises a staff of 50+ group fitness instructors, personal trainers, and fitness staff. Wiedmeyer... Read More →
avatar for Jim Fitzsimmons, Ed.D.

Jim Fitzsimmons, Ed.D.

Director of Fitness and Recreational Sports, University of Nevada, Reno
Jim Fitzsimmons, Ed.D., is the director of fitness and recreational sports at the University of Nevada, Reno. He has more than 28 years of experience in strength and conditioning, clinical exercise, teaching and coaching as well as facility management, operations, design and construction... Read More →


Wednesday March 10, 2021 11:40am - 12:00pm EST

12:00pm EST

The Game Has Changed. What Are the New Rules of Engagement (Sponsored by Freemotion)
Join a live Q&A after The Game Has Changed. What Are the New Rules of Engagement Panel.



Speakers
avatar for Dan Toigo

Dan Toigo

Senior Vice President, ICON, Health & Fitness Managing Director, Freemotion
Dan Toigo has earned worldwide admiration and praise through more than three decades of insightful leadership within the fitness industry. Currently the Senior Vice President and Managing Director for Freemotion Fitness, Dan embodies a caring, respectful, and empowering approach to... Read More →
avatar for Cheryl Barnett

Cheryl Barnett

Chief Growth Officer, ROR Partners
Cheryl is a California native who has called San Diego her home since 2001. She earned her Marketing degree from Cal State Bakersfield with an emphasis on professional selling. With 20+ years in sales and marketing, business development has always been her driving focus. In her last... Read More →
avatar for Greg Dowd

Greg Dowd

CEO, ROR Partners
Greg brings a unique blend of expertise in business, technology, data, analytics, fitness, and marketing. He started his career in telecom and IT, then founded and led various marketing agencies through multiple acquisitions and mergers over the past 20 years. Dowd’s mission for... Read More →
avatar for Jeff Esswein

Jeff Esswein

VP of Strategic Accounts, Freemotion Fitness
Jeff Esswein brings a uniquely diverse and extensive wealth of experience to any discussion within the fitness industry, especially surrounding fitness and technology. Currently the Vice President of Strategic Accounts and Digital Content with Freemotion Fitness, Jeff has built and... Read More →
avatar for Tom Lapcevic

Tom Lapcevic

Executive Chairman, ROR Partners
Tom Lapcevic is the Executive Chairman and co-founder of ROR Partners, a digital marketing and data agency that focuses on active lifestyle sectors. Prior to ROR, Tom was the Executive Vice President and Chief Marketing Officer at 24 Hour Fitness. Prior to 24, Tom was the co-founder... Read More →


Wednesday March 10, 2021 12:00pm - 12:15pm EST

12:15pm EST

Affiliating with the Healthcare Community to Position Your Club for Credibility with Members & Local Governments
These three operators will share the efforts they have undertaken to affiliate with healthcare businesses, what these partnerships have meant for their businesses and their communities, and suggestions for how you can do something similar.


Moderator
avatar for Kevin Steele

Kevin Steele

Kevin D. Steele, Ph.D
Dr. Kevin Steele works with health club owners and operators globally, enhancing profitability and optimizing operational model using his years of experience in the industry. He began his career with a private personal training business while a faculty member in physical education... Read More →

Speakers
avatar for Justin Benton

Justin Benton

President, Executive Health and Sports Center
Justin Benton is president of Executive Health and Sports Center, Express Fitness and NH Sportsplex, a collection of family-owned and operated active lifestyle companies located in New Hampshire. All sites are vertically and medically integrated, offering lifestyle preventative care... Read More →
avatar for Tom Fiorini

Tom Fiorini

President and CEO, Cincinnati Sports Club
Tom Fiorini is the President & CEO of the Cincinnati Sports Club. Working for more than 50 years his career included stints in design, municipal government, urban development, city planning, historic preservation, real estate development, retail, banking and farming. He has worked... Read More →
avatar for Kate Golden

Kate Golden

Director of Health & Wellness Operations, Newtown Athletic Club
Kate Golden is the director of health and wellness operations for the Newtown Athletic Club (NAC) and Horsham Athletic Club. She worked in the human resource field for 8 years before joining the fitness industry. She currently oversees the Horsham Athletic Club and wellness operations... Read More →


Wednesday March 10, 2021 12:15pm - 12:55pm EST

12:15pm EST

Two Health Club Brands Share Their Diversity Efforts
Successful businesses are diverse businesses at all levels of the business. These fitness operators have made a concerted effort to lift up people of color, offering resources, training and mentorships that have helped them to create a diverse mid and upper management team. They will share how they did this, how it has impacted their bottom line and how you can do the same.

Moderator
avatar for Lee Robinson

Lee Robinson

Director of Business Development, Les Mills
Lee Robinson has more than 15 years of industry experience. The University of Illinois graduate held leadership roles as an operator for two of the club industry's top 10 brands. He has worked for Les Mills for five years. His role includes overseeing Les Mills' partnership throughout... Read More →

Speakers
avatar for Diane Best

Diane Best

Director of Club Operations, East Bank Club
Diane Best is director of club operations at East Bank Club—one of the country’s foremost premium fitness establishments—where she is an executive team member and oversees club operations and member experience. Prior to joining East Bank Club, Best spent 25 years in various... Read More →
avatar for Michaela Brown

Michaela Brown

Regional Group Fitness Manager, VIDA Fitness
Michaela Brown serves as the regional group fitness manager at VIDA Fitness and the chairwoman of the company's inaugural Diversity and Inclusion Board. Brown is a veteran of the fitness industry with over 20 years of experience as an athlete, coach, personal trainer and group exercise... Read More →


Wednesday March 10, 2021 12:15pm - 12:55pm EST

1:00pm EST

How Democratic Control Could Impact the Fitness Industry During the Next Four Years
Take a deep dive into how the political shift to Democratic-controlled Legislative and Executive branches could impact regulations, taxes, wages, investments and other areas integral to the future of the fitness industry.

Speakers
avatar for Helen Durkin

Helen Durkin

Executive Vice President of Public Affairs, IHRSA
Helen Durkin, executive vice president of public affairs at IHRSA, is a committed advocate of physical activity and the health club industry. For over 30 years, Helen has worked with health clubs to promote healthy lifestyles and protect clubs from harmful legislation. IHRSA's 5-year... Read More →
avatar for Jennifer LaTourette

Jennifer LaTourette

Vice President, Van Scoyoc Associates
Jennifer LaTourette is vice president at Van Scoyoc Associates, where she oversees the Strategic Communications Practice, calling upon her skillsets as both a lobbyist and communications specialists to provide unparalleled strategic counsel. She applies nearly two decades of experience... Read More →


Wednesday March 10, 2021 1:00pm - 1:20pm EST

1:00pm EST

The Future of Not-For-Profits
Get insights from some YMCAs, parks and rec centers and JCCs to see the path forward for their fitness operations. How will this segment of the fitness market come out of COVID-19 and survive in 2021?

Moderator
avatar for Allison Flatley

Allison Flatley

Owner, Allison Flatley Consulting, LLC
Allison Flatley has been committed to the health and fitness industry for 30 years. Throughout most of her career, she was focused on building, operating and growing corporate, residential, commercial, government and hospital-based fitness and wellness programs. From 2013-2017, she... Read More →

Speakers
avatar for Amanda Konigsberg

Amanda Konigsberg

Active Wellness
Amanda Konigsberg has 10 years of experience in the fitness industry and joined Active Wellness in 2011. She is a results-driven professional with extensive knowledge in all aspects of health club management: labor relations, employee culture, membership retention and integration... Read More →
avatar for Dan Burns

Dan Burns

Director, Sport & Fitness, Columbia Association
Dan has worked in the health and fitness industry for over 30 years. He has had the opportunity to work in a wide variety of health and fitness business models in that time encompassing commercial and medical fitness as well as 501c3 and c4 community organizations, including Columbia... Read More →
avatar for Chris Tointon

Chris Tointon

President & Chief Executive Officer, YMCA of Greater Omaha
Chris Tointon has served as president and chief executive officer of the YMCA in Greater Omaha since 2016. He leads a team of more than 1,500 employees that strengthens community at 12 branches throughout Western Iowa and Eastern Nebraska. He began his career in recreation and social... Read More →


Wednesday March 10, 2021 1:00pm - 1:20pm EST

1:25pm EST

10 Minute Q & A: Tips on Thawing Frozen Memberships
Join Mike Rubin, owner of Club Pilates Long Beach, and Frank Martinez, president and COO of Strategic Clean America, to learn how Rubin has tapped into a simple way to unfreeze memberships and gain new ones.

Speakers
avatar for Frank Martinez

Frank Martinez

Strategic Clean America
Frank Martinez is a 35-year environmental and infrastructure industry leader in the planning, development, design, and construction fields. In addition to serving as president, he is currently President of the City of Long Beach Board of Water Commissioners. Mr. Martinez is a recognized... Read More →
avatar for Mike Rubin

Mike Rubin

Co-founder and Owner, Club Pilates
Mike & Alyssa Rubin are fitness enthusiasts with a combined 25 years of fitness industry experience. They own and operate 3 Club Pilates franchises in Southern California. They are also Co-Founders of the ReformerFit cover, which provides full coverage of the Pilates reformer... Read More →


Wednesday March 10, 2021 1:25pm - 1:35pm EST

1:25pm EST

Enhance & Equip the Hybrid Member Experience
The exponential growth of virtual fitness is a benefit to the brick and mortar industry, not a detriment. Now your members have hybrid access to their choice of in-person and virtual programming that compliments their lifestyle and schedule. This helps members maintain workout consistency and ultimately leads to better member retention. In this session we will offer a quick solution on how to become the hero for your hybrid members by offering services and support to further equip their home workouts.



Speakers
avatar for Elisabeth Fouts

Elisabeth Fouts

Education Coordinator, Power Systems
Elisabeth Fouts holds a B.S. in education and exercise science and has served the fitness industry for more than 15 years. She has a wide variety of industry experience from personal training and group fitness instruction to health club membership sales and fitness management. Fouts... Read More →


Wednesday March 10, 2021 1:25pm - 1:35pm EST

1:40pm EST

Recreating Your Business Post COVID-19 (Live Q&A)
You may have pivoted during the COVID-19 pandemic, but it may now be time to completely recreate or reposition your business. Get insights from these industry leaders about recreating your brand in a post-COVID-19 era.

Moderator
avatar for Blair McHaney

Blair McHaney

President and CEO, MXM
Blair is CEO of MXM, Medallia’s partner to the fitness industry. MXM specializes solely in operationalizing member experience management through world-class technology, methodology and club operations experience. Blair is also the founder and president of Confluence Fitness Partners... Read More →

Speakers
avatar for Kendrick F. Ashton, Jr.

Kendrick F. Ashton, Jr.

Co-founder and Co-CEO, The St. James
Kendrick Ashton is the co-founder and co-CEO of The St. James, a leading developer and operator of sports, wellness, hospitality and active brands and destinations. Prior to founding The St. James Group, Ashton was a founding member and managing director of Perella Weinberg Partners... Read More →
avatar for Ori Gorfine

Ori Gorfine

Chief Operating Officer, US Fitness Holdings
Ori Gorfine is the chief operating officer of US Fitness Holdings, which owns and operates 53 large, full-service health clubs across five states and the District of Columbia. Operating under the Onelife Fitness and Sport&Heath banners, US Fitness has been growing rapidly developing... Read More →
avatar for Greta Wagner

Greta Wagner

SVP- Chelsea Piers Management, Executive Director/EVP - Chelsea Piers Connecticut
Greta Wagner is an executive team member of Chelsea Piers, a premier sports and entertainment complex that opened in 1995 with locations in New York City and Stamford, CT. In June 2018 Chelsea Piers Fitness opened in Brooklyn, NY to expand the “fitness brand” business model.Wagner... Read More →


Wednesday March 10, 2021 1:40pm - 2:20pm EST

2:20pm EST

Wrap Up
Speakers
avatar for Pamela Kufahl

Pamela Kufahl

Director of Content, Club Industry
Pamela Kufahl is content director for Club Industry, which she joined in 2002 as managing editor. In 2014, she led the brand’s move to go completely digital. She writes much of the brand’s news and blog content, oversees the brand’s reports, and plans the conference portion... Read More →


Wednesday March 10, 2021 2:20pm - 2:30pm EST
 
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  • Filter By Date Club Industry Future of Fitness March 2021 Mar 9 -10, 2021
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  • Business Strategy
  • Industry Challenges
  • Networking
  • One-on-One Interview
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  • Retention/Engagement
  • Technology
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