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Wednesday, March 10 • 8:00am - 8:25am
Framers Around the World Get Fisikal Thanks to a New 360 Degree Digital Integration

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Even enforced facility closures induced by a global pandemic could not put the brakes on one of London’s most innovative fitness brands. Instead of retreating into hibernation and waiting for the pandemic to pass, Pip Black and Joan Murphy, co-founders of FRAME, breathed new life and functionality into their digital offer to enable Framers both at home and around the world to access their world-renowned class program. Black will show how her brand refused to give in to the challenges of COVID. Using the pandemic as a catalyst to create an awesome digital experience that not only connects its global community of Framers, Frame created a platform that enables limitless growth and opportunity both during and beyond the pandemic.

avatar for Rob Lander

Rob Lander

Founder, Fiskal
Rob has over 20 years of experience in the health and fitness industry, as a former personal trainer who built a successful business of 50 sessions per week. Rob has also spent many years as an international presenter lecturing on “Technology in the fitness industry”.Rob was the... Read More →
avatar for Pip Black

Pip Black

Co-founder and Chief Creative Officer, Frame
In 2009, Pip Black founded Frame alongside her business partner Joan Murphy with the simple mantra that "Getting fit shouldn't be a chore." Ten years and seven Frames later, they continue to go against the grain, focusing on how exercise makes you feel, rather than how it makes you... Read More →

Wednesday March 10, 2021 8:00am - 8:25am EST