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Wednesday, March 10 • 11:40am - 12:00pm
Live Panel - The Game Has Changed. What Are the New Rules of Engagement?

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Today, engaging members is the holy grail for every single club operator, regardless of the size. Join us for this live session with global fitness brand Freemotion and technology-powered ROR Partners as they dissect the rules of engagement. You will get the chance to be part of a global pilot.

Speakers
avatar for Dan Toigo

Dan Toigo

Senior Vice President, ICON, Health & Fitness Managing Director, Freemotion
Dan Toigo has earned worldwide admiration and praise through more than three decades of insightful leadership within the fitness industry. Currently the Senior Vice President and Managing Director for Freemotion Fitness, Dan embodies a caring, respectful, and empowering approach to... Read More →
avatar for Jeff Esswein

Jeff Esswein

VP of Strategic Accounts, Freemotion Fitness
Jeff Esswein brings a uniquely diverse and extensive wealth of experience to any discussion within the fitness industry, especially surrounding fitness and technology. Currently the Vice President of Strategic Accounts and Digital Content with Freemotion Fitness, Jeff has built and... Read More →
avatar for Tom Lapcevic

Tom Lapcevic

Executive Chairman, ROR Partners
Tom Lapcevic is the Executive Chairman and co-founder of ROR Partners, a digital marketing and data agency that focuses on active lifestyle sectors. Prior to ROR, Tom was the Executive Vice President and Chief Marketing Officer at 24 Hour Fitness. Prior to 24, Tom was the co-founder... Read More →
avatar for Greg Dowd

Greg Dowd

CEO, ROR Partners
Greg brings a unique blend of expertise in business, technology, data, analytics, fitness, and marketing. He started his career in telecom and IT, then founded and led various marketing agencies through multiple acquisitions and mergers over the past 20 years. Dowd’s mission for... Read More →
avatar for Cheryl Barnett

Cheryl Barnett

Chief Growth Officer, ROR Partners
Cheryl is a California native who has called San Diego her home since 2001. She earned her Marketing degree from Cal State Bakersfield with an emphasis on professional selling. With 20+ years in sales and marketing, business development has always been her driving focus. In her last... Read More →


Wednesday March 10, 2021 11:40am - 12:00pm EST