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Tuesday, March 9 • 1:25pm - 1:35pm
Retention 101 for Your Traditional, Hybrid or Digital Business

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The aim of this session is to review the five key metrics you should be using to measure retention within your traditional, hybrid or digital fitness business. Discover the definitions and examples of what, when and how to measure customer/member behavior and where to intervene to have the biggest impact on your business.

Speakers
avatar for Paul Bedford

Paul Bedford

Retention Guru
Paul has been working in the fitness industry for more than two decades. Has presented more than 150 international presentations in 31 different countries. 17 times for IHRSA. Paul currently divides his time between conducting research in the area of retention, attrition and customer... Read More →


Tuesday March 9, 2021 1:25pm - 1:35pm EST