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Tuesday, March 9 • 11:40am - 12:15pm
Fireside Chat on Diversity Efforts in the Fitness Industry with Bay Club Company

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Matthew Stevens, CEO of Bay Club Company, and members of his team share details of their diversity and inclusion efforts, why those efforts are important to them and how you can implement some of what they are doing regardless of the size of your fitness business.

avatar for Pamela Kufahl

Pamela Kufahl

Director of Content, Club Industry
Pamela Kufahl is content director for Club Industry, which she joined in 2002 as managing editor. In 2014, she led the brand’s move to go completely digital. She writes much of the brand’s news and blog content, oversees the brand’s reports, and plans the conference portion... Read More →

avatar for James D. White

James D. White

Board Member, The Bay Club Company
James D. White, board member of Bay Club Company. James is the former president, chairman and CEO of Jamba and has served on many boards as chair and as an independent director.
avatar for Matthew Stevens

Matthew Stevens

CEO, The Bay Club Company
Matthew Stevens has been CEO of The Bay Club Company since 2008. Prior to that, he served as CEO of Spectrum Clubs. He also worked for Club Sports International and New York Health & Racquet Club.
avatar for Erin Rucker Oto

Erin Rucker Oto

Chief People Officer, Bay Club Company
Erin Rucker Oto is Chief People Officer at the Bay Club Company. She has been with the company for 10 years but has been in the fitness industry since 1992 working in various roles at other health club brands.
avatar for Amber Cook

Amber Cook

Diversity and Inclusion Director, Bay Club Company
Amber Cook is the diversity and inclusion director at the company, where she has been for almost six years serving in the HR segment of the business. Prior to that, she was with Spectrum Athletic Clubs.
avatar for Lloyd Cook

Lloyd Cook

Diversity and Inclusion Director, Bay Club Company
Llyod Cook began his career with The Bay Club as diversity and inclusion director in July 2020, sharing the role with his wife, Amber Cook. He has served his community for more than 20 years in youth development through sports, mentorship and leadership programs. He has a background... Read More →

Tuesday March 9, 2021 11:40am - 12:15pm EST