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Tuesday, March 9 • 10:30am - 10:50am
Repositioning the Fitness Industry as an Essential Industry

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During the chaos of the COVID-19 pandemic, the fitness industry was viewed as non-essential in most states. In addition, the media and government officials, despite data to the contrary, had many negative misperceptions about the industry including being destinations that spread COVID, a reputation that many people in the public still believe. In addition, the financial impact to the fitness industry of layoffs, bankruptcies and significant decrease in revenue is not really understood by the media, public and officials, which has led to a lack of relief for the industry. This presentation will share how we can think about repositioning our industry to be viewed as essential

avatar for Francesa Schuler

Francesa Schuler

CEO, In-Shape
Francesca Schuler is passionate about growth and delivering results by building teams, brands and businesses with signature cultures and diverse leadership teams. As the CEO of In-Shape Health Clubs and co-founder of the California Fitness Alliance, Schuler focuses on providing safe... Read More →

Tuesday March 9, 2021 10:30am - 10:50am EST